Role: Design, 3D, Animation & Collaboration
The Lifebuoy variants provided an opportunity for creative exploration in what we refer to as “sensorials.”
The glow on the soap bar was added using Trapcode. This was a fun little detail to create because the stacked soap is pre-animated with Cinema 4D, yet I managed to create a glow on the naked soap bar which reflects off the packaged bar. The 3D work was a collaborative piece.