Role: Design and Animation
As the lead designer for the Sunbake Sourdough account, I took charge of art direction and storyboard design. Over time, I also assumed responsibility for animating the content, ensuring a cohesive and engaging design.
With the introduction of the new Sunbake Sourdough range, RCL Foods made a strategic investment in a premium, permanent FSU (Free Standing Unit) featuring a digital screen, to be placed in stores. This innovative approach enabled us to effectively launch the product, communicate with customers, and offer inspiration for various occasions.